A 9 step map for building a practice that doesn't depend on a full calendar, plus a workbook to turn what you already do in session into a course.
Free. It goes straight to your inbox.
Your income still depends on how many sessions fit in a week.
Insurance, directories, and one slow month of referrals decide how the next few weeks feel.
You've probably thought about adding something more. A course, a program, an intensive.
But where do you start? And how do you do it without it turning into a second full time job?
This checklist gives you a place to start.
One page. Three stages. Nine steps.
PlanGet clear on who you serve, what they want, and how you help them.
BuildPut your message in front of people already looking for help, and make it easy for them to book.
Scale upAdd more ways for clients to work with you without adding hours.
Every step comes with a shortcut, so you're never starting from zero.
21 short exercises in five parts.
AI handles the repetitive parts, like lesson outlines and first drafts.
Your first pass takes about an hour.
A clear picture of who your offer is for.
A plain promise of what changes for them.
A rough price that matches that change.
A headline and two ads to test.
A first-year revenue goal that's realistic, not hopeful.
Done is better than perfect. Momentum is the point.
Get the free checklist
Sam Garanzini, MFT
In 2007, I opened a couples therapy institute.
A year later the housing market collapsed, and most of my clients stopped coming to save money.
I couldn't afford much, so I tested small. I printed brochures and watched which ones disappeared from a clinic table.
That's how I landed my first big client, who sent his friends.
It taught me to test small and to speak in your prospect's words, not mine.
This checklist is the framework I built from that, and the one I use with the therapists I coach.
It's the resource I wish I'd had when I started.
Yes. You'll get the checklist right away, and a few emails from me after that. You can unsubscribe anytime.
About an hour for a first pass. Rough answers are fine. You can go deeper later.
No. A rough idea is enough. The workbook starts with who you want to help and what they're stuck on.
Download it to your computer first. Filling it out inside your browser won't save your work.
No. It's about adding offers. A course can take pressure off your calendar, but it still takes work to build and sell.